Mobile Website Design

Just like a standard website design, mobile website designs must provide a user experience that will convert web browsers into customers.  Due to the limited screen space and code compatibility, careful consideration must be taken into the design of a mobile website.

• Heading:The heading of your mobile web design should contain a logo for branding and a click-to-call phone number, your customer is viewing your mobile website after all….
• Navigation: Navigation is the key to a successful mobile website design.   Mobile website navigation is kept simple by displaying primary links without the need to scroll or look too deep for content.
• Graphics: Good mobile website designs utilize a limited use of graphics to ensure that the site loads quickly without lag.  A minimalist, but effective mobile website design will have a logo in the heading and one image that associates the web viewer to the product or service that you are offering.
• Font size: It is critical that the text of your mobile website is easy to read, small text will drive your viewer away.

Mobile Website Search Engine Optimization

Along with mobile websites, comes mobile website search engine optimization.  Currently Googlebot-Mobile is specifically indexing pages that serve mobile web content.  While mobile search engine optimization is currently in its early stages, it will continue to grow.

Mobile Website Click through Campaigns

Currently, there is a very limited amount of advertisers using mobile pay per click campaigns.  Right now is the right time to begin a mobile pay per click campaign, especially if you have a niche market.    The fact is that mobile devices have a smaller viewing area, and being in the top positions  will have a great pay out.

Please contact us if you are interested in learning more about Mobile Websites, or if you are ready for Bjorn Productions to bring your company’s internet presence to the next level then please consider us to be your Mobile Website Designer!

Direct Traffic

Direct traffic is when a visitor types in your website address to find your website i.e. www.yourwebsite.com.  Direct website traffic is the best indicator of your company’s brick and mortar marketing techniques.  If you are receiving a good amount of direct traffic to your website, you are running an effective marketing campaign.  If you are not receiving a high amount of direct website traffic make sure that your website address is on the following:

• Business cards
• Company vehicles
• Promotional materials
• Yellow Page advertisement
• Radio advertisement
• Television advertisement

Referring Sites

Referring site traffic relates to visitors that are visiting another website and have clicked on a link to your website.  When it comes to search engine optimization, backlinks to your website are the best means of improving your organic search engine ranking.  Take time each week to increase the number of backlinks to your website, it will increase your referring site statistics and improve your organic search position.  If you need to build the number of referring site links consider the following:

• Industry related sites
• Trades that you network with
• Blogs
• Social Media sites

Search Engines

Search engine traffic relates to visitors that have typed in key words within a search engine to find your website.  Visitors will be presented with an organic list of search engine results as well as a listing of paid search engine results.

• Organic Searches:  If you have a high amount of website traffic from organic search results it means that your website has great search engine optimization.
• Cost per click campaigns: If you have a high amount of traffic from a cost per click campaign you have achieved the website traffic that you are looking for, but will need to monitor the effectiveness of your cost per click campaign.  We recommend monitoring bounce rates and setting analytics that measure goal conversions.

If you need help analyzing your website traffic, or are interested in learning more about search engine optimization for your website, please contact us.

Situated in the new Streets at SouthGlenn in Centennial, Hodson’s is a stylish, upbeat restaurant and bar featuring expertly prepared American fare. Rotisserie cooking is the big draw, featuring roasted chicken and slow roasted prime rib among other favorites. Hodson’s also offers an outstanding wine list, local micro-brews and a selection of hand-crafted specialty cocktails.

This American contemporary restaurant is ideal for lunch, dinner and cocktails. From the leather booth seating, soft lighting and spectacular bar, every element of the design evokes a classic yet sophisticated setting. Come and sit by the fire pit and enjoy their large patio year round.

Their staff is outgoing, knowledgeable and friendly, with a genuine desire to please, and they will always welcome you with a smile. Hodson’s provides an atmosphere that encourages you to enjoy, relax and be yourself.

Site Features

• CSS based web design
• Geotagging
• Search Engine Optimized
• Incorporated Open Table Reservation
• jQuery Banner
• Photo Gallery
• Custom website design

To learn more about An Exquisite Denver Dining Experience please visit their website!

www.hodsonsbarandgrill.com

Horizon provides service, repair and installations of furnaces, air conditioners, AC, water heaters, plumbing fixtures, and boilers for residential homeowners and light commercial clients in Denver, Littleton, Englewood, Highlands Ranch and Centennial.

Horizon Mechanical understands that you have many choices when it comes to picking a HVAC service provider. Their mission is to create and stage unique and memorable “Horizon Experiences” that will leave you feeling compelled to tell your family, friends, and neighbors about your unique experience.

Site Features

• CSS based web design
• Geotagging
• Search Engine Optimized
• Conversion Form
• Flash Banner
• Flash Video
• Custom website design

To learn more about Denver Plumbing, Heating and Air Conditioning Service and Repair please visit their website!

www.horizonmechanical.com

All Around Comfort is a full service residential and light commercial heating and air conditioning company servicing customers in the Denver and surrounding areas. They service all makes and models of boilers, furnaces, air conditioners, tankless water heaters, water heaters, roof top units, unit heaters and garage heaters. Just like many customers, they are also concerned with the environment. That is why they install Energy Star rated, high efficiency equipment giving their customers a more ecologically conscientious choice.

All Around Comfort Heating & Air Conditioning is a small family company with over seventeen years of experience. They strive to make their customers happy and offer a 100% guarantee.

Site Features

• CSS based web design
• Geotagging
• Search Engine Optimized
• Spry Assets
• Conversion Form
• Custom Logo Design
• Custom website design

To learn more about Denver Heating and Air Conditioning Comfort Experts please visit their website!

www.allaroundcomforthvac.com

Hot Heads Pepperspread is dedicated to providing customers the very highest quality hot chili pepper condiment alternative on the market today. They are not just another tomato based salsa company offering the same old basic mixture of ingredients.

With Hot Heads Pepperspread your taste buds will get the real hot chili pepper flavor first, then compliment that real pepper flavor with the right amount of all natural ingredients. When you taste Hot Heads Pepperspread you know you’re tasting something uniquely different with distinct personality and flavor.

Site Features

• CSS based web design
• Geotagging
• Search Engine Optimized
• Conversion Form
• Shopping Cart Gateway via e-Junkie
• Custom Blog
• Custom Logo
• Custom website design

What is Geo Targeting?

When a website viewer views the internet their IP address is tied to their geographic location. Geo targeting is when information is delivered to a website viewer based on their physical location and search results for the product or service that they are looking for.

Marketing through Search Engine Maps and Local Searches

While organic search results will drive the majority of traffic to your website, it can be a timely process to achieve strong search engine ranking results when competing for competitive keywords markets.  One of the best, often free, and immediate methods for driving traffic to your website is by placing your business information on search engine maps or local searches.  Most major search engine providers provide local search queries within regular search engine results.

Maximize the Effectiveness of Your Business Listing

Standard business listings are easy to create, but with a little planning and couple of extra steps you can create a professional business listing:

• Company Logo: Brand your company logo to the products and services that you offer, if available; always upload your company logo.  Make sure that the logo is properly sized and not cut off.
• Product & Service Listing: When listing your business products and services choose a broad category first, but also make sure to list your business in specific categories.  Website viewers looking for a specific will have a higher clickthrough rate.
• Coupons: Create coupons that will engage the website viewer. When creating a website coupon, be sure to include a call to action and expiration date.
• Videos: Nothing impacts a website viewer greater than video, if you have produced videos, make sure to embed the videos within your business listing.  If you do not have a video, search through YouTube for a video that will complement your product or service.
• Photos: Upload photos of your product or the results of your service.  Take the time to make sure that the photos are professional representation.
• Reviews: Testimonials are always a great method to build trust with your potential customers.  Ask customers to place a customer review within your business listing.  It is important that the reviews are current; we suggest that you actively pursue at least one review a month.
• Service Area Map: Always provide your service area within search engine maps and local searches.  It is the service area that you provide that determines the relativity of the geo targeting results.

To learn more about placing your business in search engine maps or local searches, please contact us.

Page Titles

Each web page needs a page titles that is descriptive and relative to the content of your web page and engages your potential visitor.  Page titles need to be 64 characters or less in length, if the page title is too long, search engines may cut off the display of the text.

• Home Page Title:  Your home page title needs to be crafted rather selectively because search engine place significant weight on the home page title.  If the site is ranking well in organic searches do not modify the home page title.
• Secondary Page Titles:  While secondary page titles also need to be descriptive and relative to the content they should be crafted differently.  Use your secondary web page titles to draw in clickthrough results.  Use page titles that solicit an emotional response, ask a question, or state a fact to a specific audience.

Meta Descriptions

It used to be that search engines would pull information from both your title tag and your meta description.  While now meta description tags are not a major factor for search engine optimization, they are a major factor in influencing people who are browsing the internet through search engine results to actually visit your site.  It is absolutely necessary to have unique meta descriptions on each searchable page of your website.

• Meta tag length: Search engines display meta descriptions 200 characters in length, if the meta tag is too long search engines will cut off the text.  One method is to create an engaging tag that fits within the 200 character limit, the other method is to create a meta description that is over the 200 character limit and baits the web viewer through a teaser to read more.
• Call to action: Create an effective call to action that complements your page title and page content.  This is the most important facet of converting web browsers to clickthough your link.

Monitor Your Results

Google has introduced a new “clickthrough” feature that provides statistics of how many people have clicked on your site as a result of a search query.  Monitor the clickthrough results of your web pages, and modify page titles and meta descriptions on web pages that are receiving poor results.

If you are unsure how optimize your page titles and meta descriptions, and would like our help, please contact us and we will help you get started.

Google Top Search Query Tool

Previously, Google Webmaster Tools would display a report of the top 100 average position at which your website’s pages appeared in the search results for a particular query. This tool allowed website owners to understand where their site was appearing in search engine results.  While this tool offered great information, it only provided results based on the number of impressions, the number of times your website appeared, but not the number of times your site was clicked.

New Clickthrough Feature

Google has introduced a new “clickthrough” feature that provides statistics of how many people have clicked on your site as a result of a search query.  In addition to impressions and clickthrough numbers, you’ll also see a list of your site’s pages that were linked to from the search results for that search query.  An auto generated graph is available to display the number of impressions and clickthroughs, as well as providing detailed search result positions of each key term.

It’s All About Conversion

Search engine optimization is always about getting your website to be found at the top of the search engine list, right  in front of the right audience.  If your website is achieving a high volume of impressions and low volume of clickthroughs you are not reaching your intended audience!  Modifications can be made to the page title or meta description of your site to create a more appealing description of your site in the search results page.  Results of these changes can be measured through Googles new clickthrough feature.

If you are unsure how this feature works, and would like our help, please contact us and we will help you get started!