Mobile Website Design

Just like a standard website design, mobile website designs must provide a user experience that will convert web browsers into customers.  Due to the limited screen space and code compatibility, careful consideration must be taken into the design of a mobile website.

• Heading:The heading of your mobile web design should contain a logo for branding and a click-to-call phone number, your customer is viewing your mobile website after all….
• Navigation: Navigation is the key to a successful mobile website design.   Mobile website navigation is kept simple by displaying primary links without the need to scroll or look too deep for content.
• Graphics: Good mobile website designs utilize a limited use of graphics to ensure that the site loads quickly without lag.  A minimalist, but effective mobile website design will have a logo in the heading and one image that associates the web viewer to the product or service that you are offering.
• Font size: It is critical that the text of your mobile website is easy to read, small text will drive your viewer away.

Mobile Website Search Engine Optimization

Along with mobile websites, comes mobile website search engine optimization.  Currently Googlebot-Mobile is specifically indexing pages that serve mobile web content.  While mobile search engine optimization is currently in its early stages, it will continue to grow.

Mobile Website Click through Campaigns

Currently, there is a very limited amount of advertisers using mobile pay per click campaigns.  Right now is the right time to begin a mobile pay per click campaign, especially if you have a niche market.    The fact is that mobile devices have a smaller viewing area, and being in the top positions  will have a great pay out.

Please contact us if you are interested in learning more about Mobile Websites, or if you are ready for Bjorn Productions to bring your company’s internet presence to the next level then please consider us to be your Mobile Website Designer!

Direct Traffic

Direct traffic is when a visitor types in your website address to find your website i.e. www.yourwebsite.com.  Direct website traffic is the best indicator of your company’s brick and mortar marketing techniques.  If you are receiving a good amount of direct traffic to your website, you are running an effective marketing campaign.  If you are not receiving a high amount of direct website traffic make sure that your website address is on the following:

• Business cards
• Company vehicles
• Promotional materials
• Yellow Page advertisement
• Radio advertisement
• Television advertisement

Referring Sites

Referring site traffic relates to visitors that are visiting another website and have clicked on a link to your website.  When it comes to search engine optimization, backlinks to your website are the best means of improving your organic search engine ranking.  Take time each week to increase the number of backlinks to your website, it will increase your referring site statistics and improve your organic search position.  If you need to build the number of referring site links consider the following:

• Industry related sites
• Trades that you network with
• Blogs
• Social Media sites

Search Engines

Search engine traffic relates to visitors that have typed in key words within a search engine to find your website.  Visitors will be presented with an organic list of search engine results as well as a listing of paid search engine results.

• Organic Searches:  If you have a high amount of website traffic from organic search results it means that your website has great search engine optimization.
• Cost per click campaigns: If you have a high amount of traffic from a cost per click campaign you have achieved the website traffic that you are looking for, but will need to monitor the effectiveness of your cost per click campaign.  We recommend monitoring bounce rates and setting analytics that measure goal conversions.

If you need help analyzing your website traffic, or are interested in learning more about search engine optimization for your website, please contact us.

Situated in the new Streets at SouthGlenn in Centennial, Hodson’s is a stylish, upbeat restaurant and bar featuring expertly prepared American fare. Rotisserie cooking is the big draw, featuring roasted chicken and slow roasted prime rib among other favorites. Hodson’s also offers an outstanding wine list, local micro-brews and a selection of hand-crafted specialty cocktails.

This American contemporary restaurant is ideal for lunch, dinner and cocktails. From the leather booth seating, soft lighting and spectacular bar, every element of the design evokes a classic yet sophisticated setting. Come and sit by the fire pit and enjoy their large patio year round.

Their staff is outgoing, knowledgeable and friendly, with a genuine desire to please, and they will always welcome you with a smile. Hodson’s provides an atmosphere that encourages you to enjoy, relax and be yourself.

Site Features

• CSS based web design
• Geotagging
• Search Engine Optimized
• Incorporated Open Table Reservation
• jQuery Banner
• Photo Gallery
• Custom website design

To learn more about An Exquisite Denver Dining Experience please visit their website!

www.hodsonsbarandgrill.com

Horizon provides service, repair and installations of furnaces, air conditioners, AC, water heaters, plumbing fixtures, and boilers for residential homeowners and light commercial clients in Denver, Littleton, Englewood, Highlands Ranch and Centennial.

Horizon Mechanical understands that you have many choices when it comes to picking a HVAC service provider. Their mission is to create and stage unique and memorable “Horizon Experiences” that will leave you feeling compelled to tell your family, friends, and neighbors about your unique experience.

Site Features

• CSS based web design
• Geotagging
• Search Engine Optimized
• Conversion Form
• Flash Banner
• Flash Video
• Custom website design

To learn more about Denver Plumbing, Heating and Air Conditioning Service and Repair please visit their website!

www.horizonmechanical.com

You are Reaching a Different Internet Audience:

When it comes to marketing it is always the goal to seek out new niches, website video viewers are a promising target.  Video sharing sites not only deliver content, but also have a social aspect as well.  Social media is much like word of mouth advertising, if the information is useful then your video will be shared throughout your viewers social network.  Submit your site to numerous video sharing sites and create an environment that allows your company to interact with your customer.

Building Your Company Brand

When producing your video always build your company brand.  As with all advertising, website videos are a means of building the perception of your company.  Carefully think about your customer and how you want to be perceived by them.  Make a list of what you want your customer to experience from the video;  incorporate a wardrobe, environment and personality that will represent what you are trying to achieve.  Be sure to place your company logo and telephone number in all of your video productions.

Become an Expert in your Field

Educate your audience on your product or service and it will keep them coming back.  Website videos are an excellent way to provide how-to’s and useful tips to your audience.  Think of common questions or problems your customers have and turn it into an informational website video.  Give your web viewer information to make informed decisions when buying your service or product.  Be sure to use video titles that will entice viewership.

Incorporate your Website Design to Enhance Embedded Web Video

When embedding video on your own website, incorporate information to enhance your video.  A good video will entice the web viewer to learn more about your product or service.  Add information and graphics into the web page that explains the content of the video in greater detail.  Provide a list of links to guide the web viewer to search additional areas of your site.

If you would like to learn more about how to market your business through the use of video, please contact us.

It is important while building your website’s search engine marketing that you integrate online social media networks as they provide a niche market of website customers.  In this article, I will demonstrate different ways you can achieve the best results for your MerchantCircle account.

Blogging on Merchant Circle

If you do not currently blog, are not familiar with blogging software or do not have the technical expertise to set up a blog, MerchantCircle offers an easy to use blogging software for your business.  Make sure that when you write your blog that you are writing unique, useful and original content.

If you currently have a blog, we recommend that you also integrate the blog into your MerchantCircle blog.  MerchantCircle is an excellent online social media tool that you can utilize to drive traffic to your website.  When you have posted a blog on your website, also post an excerpt of your blog article on your MerchantCircle blog account.  This excerpt should not include the entire content of your blog article, but gives your reader a teaser of the article while also giving value to the MerchantCircle visitor.  At the bottom of your MerchantCircle blog article post make sure you create a ‘Learn More’ link which links your website blog post to the blog article on your website.  This will help to increase traffic to your site and will increase the number of backlinks to your website thereby improving your website’s search engine rankings.

Newsletter

As you begin to gain popularity within MerchantCircle through your blog articles, you will also begin to gain a following of MerchantCircle members.  Members will ask for you to connect with them on MerchantCircle.  As your base of customers grows, you can start to begin your second tier of marketing campaign, which is through another one of MerchantCircle’s free service. . . . newsletters.  Newsletters allow you to send out an email blast to your followers letting them know of new company information such as a blog article that you have recently written, company events, or possibly new coupon or product/service you are offering.

Online coupons

Looking for a way to entice customers to utilize your products or services?  Why not offer potential customers an incentive?  MerchantCircle also offers (for free) a coupon service whereby you can create coupons to include a special offer, use enticing graphics, include expiration dates, and much more!

MerchantCircle also offers a local city coupon feed via Twitter. Coupons that you feed will now automatically be fed to a city-specific Twitter page – making it easy for customers in your area to track real-time deals. It takes a couple of minutes to build a coupon and will be well worth your time.

Customer testimonials

Customer testimonials can be accomplished a couple of different ways within MerchantCircle.  A quick and simple star rating which is anonymous, or they also offer an area where a customer can type in a personal testimonial.

One down side to many online social media sites is that customers can be abusive in their posting, and to remove a negative posting can be quite a timely process. MerchantCircle is very business friendly when it comes to receiving an abusive post as you have the ability to remove this immediately.

Search Engine Ranking

Having your business listed on MerchantCircle increases your search engine ranking and visibility on the internet.

For further information on how to set up your MerchantCircle account, or to learn more about how you can further utilize the benefits within MerchantCircle, please contact us.

All Around Comfort is a full service residential and light commercial heating and air conditioning company servicing customers in the Denver and surrounding areas. They service all makes and models of boilers, furnaces, air conditioners, tankless water heaters, water heaters, roof top units, unit heaters and garage heaters. Just like many customers, they are also concerned with the environment. That is why they install Energy Star rated, high efficiency equipment giving their customers a more ecologically conscientious choice.

All Around Comfort Heating & Air Conditioning is a small family company with over seventeen years of experience. They strive to make their customers happy and offer a 100% guarantee.

Site Features

• CSS based web design
• Geotagging
• Search Engine Optimized
• Spry Assets
• Conversion Form
• Custom Logo Design
• Custom website design

To learn more about Denver Heating and Air Conditioning Comfort Experts please visit their website!

www.allaroundcomforthvac.com

Hot Heads Pepperspread is dedicated to providing customers the very highest quality hot chili pepper condiment alternative on the market today. They are not just another tomato based salsa company offering the same old basic mixture of ingredients.

With Hot Heads Pepperspread your taste buds will get the real hot chili pepper flavor first, then compliment that real pepper flavor with the right amount of all natural ingredients. When you taste Hot Heads Pepperspread you know you’re tasting something uniquely different with distinct personality and flavor.

Site Features

• CSS based web design
• Geotagging
• Search Engine Optimized
• Conversion Form
• Shopping Cart Gateway via e-Junkie
• Custom Blog
• Custom Logo
• Custom website design

What is Geo Targeting?

When a website viewer views the internet their IP address is tied to their geographic location. Geo targeting is when information is delivered to a website viewer based on their physical location and search results for the product or service that they are looking for.

Marketing through Search Engine Maps and Local Searches

While organic search results will drive the majority of traffic to your website, it can be a timely process to achieve strong search engine ranking results when competing for competitive keywords markets.  One of the best, often free, and immediate methods for driving traffic to your website is by placing your business information on search engine maps or local searches.  Most major search engine providers provide local search queries within regular search engine results.

Maximize the Effectiveness of Your Business Listing

Standard business listings are easy to create, but with a little planning and couple of extra steps you can create a professional business listing:

• Company Logo: Brand your company logo to the products and services that you offer, if available; always upload your company logo.  Make sure that the logo is properly sized and not cut off.
• Product & Service Listing: When listing your business products and services choose a broad category first, but also make sure to list your business in specific categories.  Website viewers looking for a specific will have a higher clickthrough rate.
• Coupons: Create coupons that will engage the website viewer. When creating a website coupon, be sure to include a call to action and expiration date.
• Videos: Nothing impacts a website viewer greater than video, if you have produced videos, make sure to embed the videos within your business listing.  If you do not have a video, search through YouTube for a video that will complement your product or service.
• Photos: Upload photos of your product or the results of your service.  Take the time to make sure that the photos are professional representation.
• Reviews: Testimonials are always a great method to build trust with your potential customers.  Ask customers to place a customer review within your business listing.  It is important that the reviews are current; we suggest that you actively pursue at least one review a month.
• Service Area Map: Always provide your service area within search engine maps and local searches.  It is the service area that you provide that determines the relativity of the geo targeting results.

To learn more about placing your business in search engine maps or local searches, please contact us.

What are Website Bounce Rates?

Bounce rates are the statistics of website viewers who only visit one page of your website, and leave your website without visiting any other pages.  Bounce rates occur when a visitor clicks on an outbound link, types in a new website address, clicks the back button, closes the internet browser when viewing a page, or times out when the browser is left open on a specific page for more than 30 minutes.

How Can You View Your Bounce Rate Statistics?

Bounce rates statistics can be viewed through any number of free website analytic programs.  Website analytic programs require that you place a small script within each page of your website to track your website usage.  Once there is some statistical data, you can begin to view your bounce rates.

Why Are Bounce Rates Important?

Bounce rate statistics are important in determining the effectiveness of an entry page.  Entry pages of your website are designed to entice the viewer to look at more information or to convert a customer through a website form.  If the bounce rate of an entry page is abnormally high, it is important to evaluate what is causing the problem and take steps to correcting the problem.

Four Tips to Decrease Bounce Rates

• Refine Page Titles and Page Descriptions: Make sure that your Page Title and Page Description accurately describe the web page.  Potential customers make click through decisions within search engine results through page titles and page descriptions.  If your Page Title or Page Description does not accurately depict the website page, the website viewer will leave.
• Evaluate Your Website’s Navigation: Your website navigation needs to clearly direct website viewers to the pages that you want them to view. Website navigation needs to be a prominent element within the website design.  Utilize website analytics to determine if your website viewer is following the navigation that you have intended.
• Limit the Number of Outbound Links: Outbound links dramatically increase bounce rates.  Website viewers have a short attention span, if you point your website viewer to another site; it is very likely that they will not return to continue the navigation that you have intended for them.  While it is ok to place outbound links on resource pages that you have developed for your customer, do not place outbound links within landing pages.
• Experiment with Different Variations: By testing different versions of your site content, you can determine what will best attract users and lead them to convert on your site.  Clearly define your goal and what action you want the website viewer to take.

If you would like to learn more about how to decrease your website’s bounce rates, please contact us!