California Comfort Team members are American Standard Heating and Air Conditioning specialists
trained to do a professional and courteous hvac installation in your home. If you are looking for a furnace, air
conditioner, heat pump replacement, repair or upgrade, American Standard has the equipment to fit your needs.  For a limited time they are offering $2,500 savings on qualified furnaces!

Site Features

• CSS based web design
• Search Engine Optimized
• Flash Countdown Timer
• Dealer Locator
• MySql database
• Custom landing page design

To learn more about American Standard Heating and Air Conditioning specialists please visit their landing page!

www.cacomfort.com/limitedtime/limitedtime.html

Industry: Window and Door Supplier

Information: Original logo was created using Microsoft Paint and the client desperately needed a professionally designed logo that would help further brand their company, and their products.  We were able to offer the client 5-7 options that they could choose from, and that best fit their needs.  This logo is simple, well-designed, and perfectly reflects the company’s brand and identity.

Use: The logo will be used for all of their stationary and marketing materials.

The Bull Moose Sportsmen’s Alliance is a non-profit organization dedicated to the heritage, traditions and opportunities of sportsmen and women. By promoting policies paramount to hunting and angling we are working to ensure the passage of these American past-times to future generations.

Site Features

• CSS based web design
• Geotagging
• Search Engine Optimized
• jQuery Banner
• Conversion Form
• php Event Calendar
• Custom Logo Design
• Custom Blog Design
• Custom website design

To learn more about the Bull Moose Sportsmen’s Alliance please visit their website!

www.bullmoosesportsmen.org

Build your Brand

Add your logo and a specific message to build your brand recognition.  Your message needs to clearly meet your target audience, and all the elements of your coupon need to build a perception of your business.

White Space is the Most Valuable Space

Coupons that have too much text or too many images are often compared to being in a room where everybody is shouting.  Ads need to have clean copy utilizing the least amount of text to communicate the offer.  Rather than using lengthy sentences we always advise our clients to use bullet points.

Font Use

Always make sure to use text fonts that are clear and easy to read.  Never use more than two different font types in your coupon.  Use larger and bolder fonts sparingly and only for items that you are trying to emphasize to your clients.

What’s Your Hook?

The attraction to every coupon is its title.  The hook is your offer that grabs your customer’s attention.  Your hook needs to be the most prominent real estate of your coupon as it will actively engage your customer to read more.

Expiration Date

Put an expiration date on your coupons. Expiration dates set a time-line for the customer and a sense of urgency of when to purchase your product or service.  A time sensitive coupon will drive sales within the time frame that you need.

Use Color if you can

While it is more costly to print coupons with color, it is a proven fact that colors dramatically increase coupon readership.  Use contrasting colors for your coupon and refer to a color wheel to easily understand complimentary colors.

Card Stock

When given the opportunity or if your budget allows always use a thicker card stock for your coupon.  A thicker card stock is deemed by the viewer as a coupon with a higher value and will receive longer table time (life expectancy).

Seasonal Offers

Many companies have peaks and valleys in their business, seasonal coupons are a great way to drive repeat customers throughout the year.

If you need some help on building an effective coupon, please contact us!

Industry: Non-profit organization for Sportsmen

Information: After spending some time creating and branding the company and finalizing their logo, the client was also in need of stationary – business cards, letterhead, and envelopes.  We incorporated the logo as well as aspects of the design elements within the logo and carried it throughout the stationary to further brand their company.

Direct Traffic

Direct traffic is when a visitor types in your website address to find your website i.e. www.yourwebsite.com.  Direct website traffic is the best indicator of your company’s brick and mortar marketing techniques.  If you are receiving a good amount of direct traffic to your website, you are running an effective marketing campaign.  If you are not receiving a high amount of direct website traffic make sure that your website address is on the following:

• Business cards
• Company vehicles
• Promotional materials
• Yellow Page advertisement
• Radio advertisement
• Television advertisement

Referring Sites

Referring site traffic relates to visitors that are visiting another website and have clicked on a link to your website.  When it comes to search engine optimization, backlinks to your website are the best means of improving your organic search engine ranking.  Take time each week to increase the number of backlinks to your website, it will increase your referring site statistics and improve your organic search position.  If you need to build the number of referring site links consider the following:

• Industry related sites
• Trades that you network with
• Blogs
• Social Media sites

Search Engines

Search engine traffic relates to visitors that have typed in key words within a search engine to find your website.  Visitors will be presented with an organic list of search engine results as well as a listing of paid search engine results.

• Organic Searches:  If you have a high amount of website traffic from organic search results it means that your website has great search engine optimization.
• Cost per click campaigns: If you have a high amount of traffic from a cost per click campaign you have achieved the website traffic that you are looking for, but will need to monitor the effectiveness of your cost per click campaign.  We recommend monitoring bounce rates and setting analytics that measure goal conversions.

If you need help analyzing your website traffic, or are interested in learning more about search engine optimization for your website, please contact us.

Situated in the new Streets at SouthGlenn in Centennial, Hodson’s is a stylish, upbeat restaurant and bar featuring expertly prepared American fare. Rotisserie cooking is the big draw, featuring roasted chicken and slow roasted prime rib among other favorites. Hodson’s also offers an outstanding wine list, local micro-brews and a selection of hand-crafted specialty cocktails.

This American contemporary restaurant is ideal for lunch, dinner and cocktails. From the leather booth seating, soft lighting and spectacular bar, every element of the design evokes a classic yet sophisticated setting. Come and sit by the fire pit and enjoy their large patio year round.

Their staff is outgoing, knowledgeable and friendly, with a genuine desire to please, and they will always welcome you with a smile. Hodson’s provides an atmosphere that encourages you to enjoy, relax and be yourself.

Site Features

• CSS based web design
• Geotagging
• Search Engine Optimized
• Incorporated Open Table Reservation
• jQuery Banner
• Photo Gallery
• Custom website design

To learn more about An Exquisite Denver Dining Experience please visit their website!

www.hodsonsbarandgrill.com

Horizon provides service, repair and installations of furnaces, air conditioners, AC, water heaters, plumbing fixtures, and boilers for residential homeowners and light commercial clients in Denver, Littleton, Englewood, Highlands Ranch and Centennial.

Horizon Mechanical understands that you have many choices when it comes to picking a HVAC service provider. Their mission is to create and stage unique and memorable “Horizon Experiences” that will leave you feeling compelled to tell your family, friends, and neighbors about your unique experience.

Site Features

• CSS based web design
• Geotagging
• Search Engine Optimized
• Conversion Form
• Flash Banner
• Flash Video
• Custom website design

To learn more about Denver Plumbing, Heating and Air Conditioning Service and Repair please visit their website!

www.horizonmechanical.com

Industry: Non-profit organization for Sportsmen

Information: The client had some concepts for the logo and needed a design that would incorporate a themes ton encompass all sportsmen.  We were able to provide several ideas for them to choose from in several different color schematics and font variations.  The final design is a great representation of who they are and what they do.

Use: The logo will be applied to their website, and is currently being used for all of their stationary and marketing materials.

You are Reaching a Different Internet Audience:

When it comes to marketing it is always the goal to seek out new niches, website video viewers are a promising target.  Video sharing sites not only deliver content, but also have a social aspect as well.  Social media is much like word of mouth advertising, if the information is useful then your video will be shared throughout your viewers social network.  Submit your site to numerous video sharing sites and create an environment that allows your company to interact with your customer.

Building Your Company Brand

When producing your video always build your company brand.  As with all advertising, website videos are a means of building the perception of your company.  Carefully think about your customer and how you want to be perceived by them.  Make a list of what you want your customer to experience from the video;  incorporate a wardrobe, environment and personality that will represent what you are trying to achieve.  Be sure to place your company logo and telephone number in all of your video productions.

Become an Expert in your Field

Educate your audience on your product or service and it will keep them coming back.  Website videos are an excellent way to provide how-to’s and useful tips to your audience.  Think of common questions or problems your customers have and turn it into an informational website video.  Give your web viewer information to make informed decisions when buying your service or product.  Be sure to use video titles that will entice viewership.

Incorporate your Website Design to Enhance Embedded Web Video

When embedding video on your own website, incorporate information to enhance your video.  A good video will entice the web viewer to learn more about your product or service.  Add information and graphics into the web page that explains the content of the video in greater detail.  Provide a list of links to guide the web viewer to search additional areas of your site.

If you would like to learn more about how to market your business through the use of video, please contact us.