15 Feb 2013

Why Beginning a Successful Internet Marketing Plan is Like Every Other New Year’s Resolution

Online Marketing No Comments

By far and large, we like setting New Year’s resolutions a lot more than we like keeping them. In fact, most of us probably know (or worse, are) someone who made lots of big goals for 2013 but is already well behind pace on keeping up with them. Whether it’s going to the gym, eating a better diet, getting more rest, or spending more time with the family, old habits are hard to break. And what’s worse, keeping your New Year’s resolutions requires more patience and determination than we tend to think.

As you can probably guess, it’s the same way with beginning a successful Internet marketing plan.

Lots of business owners, managers, and executives came into January with high hopes for more online customers, bigger revenue, a larger social network following, and perhaps a better ranking on Google and the other search engines. Unfortunately, most are finding out that these are harder to achieve than they had imagined.

If you’ve found yourself in the same shoes, however, now is not the time to give up. Here are four tips for helping you to stay on track with your 2013 New Year’s Internet marketing resolutions:

Begin with a realistic time frame
One of the hardest parts about beginning a successful Internet marketing campaign is beginning with realistic expectations. Although you might be hoping for instant results, it’s better to start slowly and aim for improvement within 3 to 6 months, depending on how competitive your industry is.

Set measurable goals
Being “better” at Internet marketing might be your desire, but it’s easier to hit quantifiable targets. Look for a certain number of sales per day, new calls generated, or some other measurable form of progress.

Don’t try to do everything at once
Like the person who tries to begin a fitness plan by running 10 miles a day, doing too many things at once online is a prescription for burnout and wasted effort. Focus on the tactics that are likely to show solid, short-term results, and save the rest for later.

Hire the right Internet marketing partner
Having a great business web designer or Internet marketing consultant who knows the territory can help you cut a lot of time from your learning curve, and even save you money in the process.

Need help making this year into your best one ever? Schedule a free consultation with Bjorn Productions today!

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