16 May 2010

Give Me a Big Ol’ Sip of that Link Juice

Search Engine Marketing No Comments

When a website is designed, there are a number of factors that go into the design that make the website search engine friendly.  Improving website search engine rankings used to be a fairly quick and easy task as there were not a lot of factors that affected how a website was ranked.   Search engine marketing is an ever changing environment, and currently one of the most effective factors in improving the search engine ranking is the number and quality of inbound links to your site, which is known as link juice.  With some knowledge of how to link building works, you can create a marketing strategy that will dramatically improve your rankings.

What is Link Juice?

Link juice is a term for the number of quality backlinks pointing to your website.    The goal of a search engine is to provide users with the best and most relevant results for their search query.  Quality backlinks from authoritative websites are currently the most important factor in improving your search engine ranking.

Quality Backlinks

All websites are assigned a PageRank by Google, which is a numerical measure of the relevance of a website.  Quality backlinks are links that come from websites that are relative to your website and have a high PageRank.

Top 10 Link Building Tips

There is no better marketing strategy for improving your websites search engine ranking other than quality backlinks. Here are 10 link building tips to get you started…

  • Get links from authoritative websites:  Look to associations of your trade or service for backlinks to your website.  Links from authoritative websites not only give your site credibility, but often also pass on higher amount of link juice.
  • Get links from a trade partner: Most every company has trade partners within their industry, ask for a link from their site.
  • Create a Blog: Become a recognized authority in your industry by creating a blog.  Create original content that provides valuable information, and viewers will keep coming back.
  • Submit Articles to Article Directories: Article directories are a powerful means of promoting traffic and quality backlinks to your website.
  • Participate in Social Media: Social media websites are a great way to increase inbound links to your website.  Create an interesting article in social media and your traffic can grow exponentially.
  • Give Something for Free:  Offer something for free that will help people solve their problems, and they will be sure to link to your site.
  • Use Anchor Text: When possible, always use anchor text for the backlink to your site, anchor text improves the quality of you backlinks.  Do not just place your website address, use anchor text that has keywords that you want your website to be searched for.
  • Participate in Community Events: Often times communities will hold events that you can donate to or participate in.  Look for opportunities that you can have a backlink to your website, sometimes you will be pleasantly surprised in the quality of backlink that you can receive.
  • Create a Top 10 List: Website viewers are always attracted to top 10 lists. When possible, present your top ten lists in a bullet point fashion.
  • Stay Away From Black Hat Techniques: Do not buy your links from link acquisition companies known as link brokers or link sellers.  Buying or selling links that pass PageRank is in violation of Google’s webmaster guidelines. If your site is linked to web spammers or bad neighborhoods it will negatively impact your websites search results.

To learn more about adding link building to your search engine marketing campaign, please contact us for a free consultation.

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