19 Jul 2010

Analyzing Website Traffic

Online Marketing, Search Engine Marketing, Search Engine Optimization, Website Optimization No Comments

The best way to quantify the development of your website marketing strategy is to understand the source of your website traffic.  Website traffic can come from a number of different sources.  Once you have determined where the traffic is coming from take steps to improve your website marketing strategies.

Direct Traffic

Direct traffic is when a visitor types in your website address to find your website i.e. www.yourwebsite.com.  Direct website traffic is the best indicator of your company’s brick and mortar marketing techniques.  If you are receiving a good amount of direct traffic to your website, you are running an effective marketing campaign.  If you are not receiving a high amount of direct website traffic make sure that your website address is on the following:

  • Business cards
  • Company vehicles
  • Promotional materials
  • Yellow Page advertisement
  • Radio advertisement
  • Television advertisement

Referring Sites

Referring site traffic relates to visitors that are visiting another website and have clicked on a link to your website.  When it comes to search engine optimization, backlinks to your website are the best means of improving your organic search engine ranking.  Take time each week to increase the number of backlinks to your website, it will increase your referring site statistics and improve your organic search position.  If you need to build the number of referring site links consider the following:

  • Industry related sites
  • Trades that you network with
  • Blogs
  • Social Media sites

Search Engines

Search engine traffic relates to visitors that have typed in key words within a search engine to find your website.  Visitors will be presented with an organic list of search engine results as well as a listing of paid search engine results.

  • Organic Searches:  If you have a high amount of website traffic from organic search results it means that your website has great search engine optimization.
  • Cost per click campaigns: If you have a high amount of traffic from a cost per click campaign you have achieved the website traffic that you are looking for, but will need to monitor the effectiveness of your cost per click campaign.  We recommend monitoring bounce rates and setting analytics that measure goal conversions.

If you need help analyzing your website traffic, or are interested in learning more about search engine optimization for your website, please contact us.

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