17 Apr 2010

New Clickthrough Feature in Google Webmaster Tools

Search Engine Optimization No Comments

Google Webmaster Tools offers great deal of information for website owners.  Google has just introduced a new feature in Webmaster Tools that will give a greater understanding on how your site appears and performs in organic search results.  If you have Google Webmaster Tools set up, take a look at the new clickthrough feature.

Google Top Search Query Tool

Previously, Google Webmaster Tools would display a report of the top 100 average position at which your website’s pages appeared in the search results for a particular query. This tool allowed website owners to understand where their site was appearing in search engine results.  While this tool offered great information, it only provided results based on the number of impressions, the number of times your website appeared, but not the number of times your site was clicked.

New Clickthrough Feature

Google has introduced a new “clickthrough” feature that provides statistics of how many people have clicked on your site as a result of a search query.  In addition to impressions and clickthrough numbers, you’ll also see a list of your site’s pages that were linked to from the search results for that search query.  An auto generated graph is available to display the number of impressions and clickthroughs, as well as providing detailed search result positions of each key term.

It’s All About Conversion

Search engine optimization is always about getting your website to be found at the top of the search engine list, right  in front of the right audience.  If your website is achieving a high volume of impressions and low volume of clickthroughs you are not reaching your intended audience!  Modifications can be made to the page title or meta description of your site to create a more appealing description of your site in the search results page.  Results of these changes can be measured through Googles new clickthrough feature.

If you are unsure how this feature works, and would like our help, please contact us and we will help you get started!

Comments are closed.
Google Analytics Code: