26 May 2011

Time to Mobilize Your Website

Online Marketing, Search Engine Optimization, Website Optimization No Comments

Time to Mobilize your WebsiteEveryone understands the value of having a professional website… it has now become equally important to have a professional mobile website.  Currently 79% of top advertisers do not have a mobile optimized site.  Smart phones are always on, always with us, and always connected.  It is predicted that web enabled phones and portable tablets will surpass desktop internet usage by as soon as 2013. While mobile websites will not replace your main website, they will offer another way to market your business, increasing the ability to reach your customer base of tech savvy clients.

Mobile Website Design

Just like a standard website design, mobile website designs must provide a user experience that will convert web browsers into customers.  Due to the limited screen space and code compatibility, careful consideration must be taken into the design of a mobile website.

  • Heading:The heading of your mobile web design should contain a logo for branding and a click-to-call phone number, your customer is viewing your mobile website after all….
  • Navigation: Navigation is the key to a successful mobile website design.   Mobile website navigation is kept simple by displaying primary links without the need to scroll or look too deep for content.
  • Graphics: Good mobile website designs utilize a limited use of graphics to ensure that the site loads quickly without lag.  A minimalist, but effective mobile website design will have a logo in the heading and one image that associates the web viewer to the product or service that you are offering.
  • Font size: It is critical that the text of your mobile website is easy to read, small text will drive your viewer away.

Mobile Website Search Engine Optimization

Along with mobile websites, comes mobile website search engine optimization.  Currently Googlebot-Mobile is specifically indexing pages that serve mobile web content.  While mobile search engine optimization is currently in its early stages, it will continue to grow.

Mobile Website Click through Campaigns

Currently, there is a very limited amount of advertisers using mobile pay per click campaigns.  Right now is the right time to begin a mobile pay per click campaign, especially if you have a niche market.    The fact is that mobile devices have a smaller viewing area, and being in the top positions  will have a great pay out.

Please contact us if you are interested in learning more about Mobile Websites, or if you are ready for Bjorn Productions to bring your company’s internet presence to the next level then please consider us to be your Mobile Website Designer!

 

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